Services
Expertise
Barnes Hero Image

Barnes

CLIENT

Barnes

SERVICES

eCommerce

Integration

Web design and UX

PLATFORMS

MYOB EXO / Wordpress / WooCommerce

An EXO integrated eCommerce website with a customised design.

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The Challenge

Moulding, casting and sculpting supplier Barnes asked the Kobe Creations Team to build a completely new, fully integrated website to serve both as the eCommerce storefront for their business and also as a content hosting platform for their customer resources.

This project required from-scratch designs for a responsive web UI with a smooth user experience, coupled with a shop integrated to their MYOB EXO system as well as their shipping carrier services. Additionally, we were asked to build out a section of the site to showcase the FAQs, video tutorials and product demonstrations Barnes provides for its community of customers. As a final requirement, our team needed to import in data from their old website, including product documents and the complete set of pre-existing customer reviews and ratings.

The Solution

We were able to quickly create initial designs, including site-wide theme details and the layouts for important pages, with mobile options. These designs were approved by Barnes and then immediately put into practice; our team quickly produced a working WordPress-based site hosted on our own development servers, which was heavily customised to exactly match the designs.
At the same time, we set up a basic WooCommerce storefront on this site and swiftly integrated it with their MYOB EXO system, making use of our existing MyIntegrator platform. The integration was sufficiently customised to support Barnes' custom fields and documents for products, as well as a unique payment logging system for customer orders. Once the designs and integrations were ready, we were able to populate the site with data imported from Barnes' legacy system, which included placing their community content into a specially-made 'Learn' section. The final major piece of development was shipping, as our team developed a system for per-product shipping methods, including an option to automatically generate consignments and the ability to limit 'Dangerous Goods' orders to specific carriers.

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The Result

• A ground-up customised site design and layout, with a focus on UX.

• Reduced administrative time and cost through automated data syncing of products (including product variants, product documents and images), inventory levels and customer orders with payments.

• Full important of legacy site content and data.

• Customised Shipping Integrations with MachShip and TNT

• Support for managing custom marketing and discount campaigns

We were able to produce a completely new website with an appealing responsive design. By connecting it to their EXO system, shipping services and community content, their new site could serve as a new central online hub for their business. In this way Kobe Creations achieved a digital transformation for Barnes, reducing administrative overhead and enhancing the customer experience.

Try out the site yourself here!

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