Detroit Axle

Detroit Axle, a trusted supplier of auto parts, wanted to upgrade their website to enhance the customer experience and streamline international operations. While they were making use of the search tool Algolia, it wasn’t fully optimised for Detroit Axle's needs, making it more difficult for customers to find parts by make and model. To create a smoother experience and better support their growing customer base, Detroit Axle sought a solution to refine search functionality and overall website performance.

They also wanted to optimise their infrastructure to ensure global teams could easily access key documentation and improve inventory management efficiency. The Kobe team set out to aid Detroit Axle fine-tune their platform, resolve inefficiencies, introduce new features and enhance both scalability and overall user experience.

We began by addressing and resolving key areas, stabilising the website and refactoring the code to enhance performance of the search tool. This enhancement ensured fast, accurate searches allowing customers to easily find the right auto parts based on make, model, and other key details.

To improve internal operations, which were previously reliant on local infrastructure, we transitioned Detroit Axle’s systems to the cloud, making business information available from anywhere in the world. This change boosted collaboration and efficiency for their global team while streamlining workflows.

Beyond performance improvements, we introduced strategic enhancements to optimise both the website and business operations. Security was a top priority, so we implemented fraud protection measures to safeguard transactions and prevent unauthorised purchases. We also tailored a google product feed to align with specific vehicle makes and models, improving product visibility in google shopping and enhancing marketing efficiency. By refining URL structures, we increased search-friendliness, leading to better organic visibility and reduced advertising cost.

For their sales team, we developed tools that improved product discovery and order management. On the marketing front, we integrated Klaviyo for personalised email campaigns, helping Detroit Axle engage customers with targeted offers, abandoned cart recovery, and promotion messaging. Additionally, we introduced Yotpo to highlight customer reviews and loyalty programs, fostering trust and encouraging repeat purchases. To further drive revenue, we implemented upsell strategies like cart promotions and recommended products, increasing average order value.

These enhancements made a significant impact. Detroit Axle saw an increase in sales, supported by a faster, more reliable shopping experience that converted more visitors into customers. The improved search tool made it easier, and quicker for users to find the right auto parts, enhancing customer satisfaction and engagement. Meanwhile, the sales team benefited from efficient order management tools, allowing them to provide even better support to their customers. Internally, the shift to cloud-based infrastructure streamlined operations, making data access and reporting more efficient.

With a stable, high-performing website and a strong, ongoing partnership with us, Detroit Axle is well positioned for continued growth and innovation. Our collaboration ensures their eCommerce platform remains scalable and equipped to support future growth, keeping them ahead in the competitive automotive market.

  Increase in Sales with an optimised, high-performance website
  Improved Search Functionality with Algolia for accurate make & model searches
  Enhanced Fraud Protection for secure transactions
  Automated Reporting to streamline operations and decision-making
  Optimised Ad Spend with cost-saving URL structures
  Increased Order Value through upsell strategies and cart promotions

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