Florabelle Living

Florabelle Living is one of Australia’s leading wholesale suppliers of premium home décor, furniture, lighting and artificial florals, offering an extensive catalogue across multiple brands. Serving a wide network of trade customers, the business manages complex wholesale requirements including customer-specific pricing, large product ranges, multiple inventory rules and account-based purchasing.

As Florabelle continued to grow, the business needed a scalable B2B eCommerce platform that reflected the quality of its brand while providing customers with a faster, more intuitive buying experience. Its existing platform presented limitations around flexibility, automation and integration, requiring manual processes to manage customer accounts, pricing, product information and ordering workflows.

With MYOB Acumatica containing critical operational data across customers, products, pricing and inventory, Florabelle required a connected eCommerce solution that could streamline internal processes, improve data accuracy and provide customers with greater self-service capabilities.

To address these challenges, we worked closely with the Florabelle team to implement a Shopify Plus B2B eCommerce platform integrated with MYOB Acumatica, creating a centralised solution that automates the flow of customer, product, pricing, inventory and order data between both systems.

The integration uses MYOB Acumatica as the source of truth, allowing Florabelle’s team to manage core operational information within their ERP while automatically synchronising updates to Shopify. This ensures customers have access to accurate account information, personalised pricing, current product details and up-to-date inventory availability.

Customer data is automatically synchronised from MYOB Acumatica into Shopify B2B Companies, including customer accounts, contacts, locations and account information. This ensures each trade customer receives the correct online experience, with the appropriate pricing catalogues, permissions and purchasing rules automatically applied.

Florabelle’s complex wholesale pricing structure was automated through a dedicated pricing integration, synchronising customer classes, item classes, negotiated pricing and into Shopify B2B catalogues. This allows customers to view their correct pricing when logged in while removing the need for manual price management.

Product information including descriptions, categories, collections, attributes and custom fields is synchronised from MYOB Acumatica into Shopify, creating a single source of truth across both systems. A custom image synchronisation process was also implemented to transfer product imagery from Florabelle’s OneDrive image library into Shopify, supporting their extensive catalogue of products.

Inventory synchronisation provides customers with improved stock visibility by transferring available quantities, showroom inventory and kit item availability into Shopify. This allows trade customers to make informed purchasing decisions while reducing internal enquiries around product availability.

Orders placed through Shopify are automatically transferred into MYOB Acumatica, ensuring sales orders are captured accurately without manual re-entry. The MyIntegrator Order & Invoice Module was also implemented, allowing customers to access real-time order history, invoices and account information directly through their online portal.

Additional functionality was implemented to support Florabelle’s wholesale workflows, including advanced product search and filtering, real-time freight calculations through MachShip, customer onboarding workflows, checkout customisations, shipping rules and marketing automation integrations.

 B2B customer accounts & pricing catalogues
 Automated customer synchronisation
 Product and Inventory synchronisation
 Image synchronisation from OneDrive
 Automated order synchronisation
 Order, invoice & payment portal
 Real-time inventory availability
 Advanced product search & filtering
 Regular MachShip freight calculations
 Customer onboarding automation
 Checkout customisations

The new Shopify Plus B2B platform has transformed Florabelle Living’s digital operations by connecting its eCommerce experience with MYOB Acumatica and automating key wholesale processes.

Customers now benefit from a seamless online purchasing experience with personalised pricing, improved product discovery, accurate inventory visibility and access to their orders and invoices through a self-service portal.

Internally, Florabelle has reduced reliance on manual processes, improved operational efficiency and created a scalable digital foundation that supports continued growth across its expanding wholesale customer base.

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