Globe Parts

Globe Parts, a specialist supplier of automotive windows and accessories, needed an eCommerce platform that made it easy for customers to quickly identify and purchase the right parts for their vehicles. With an extensive catalogue covering a wide variety of makes, models, years, and body types, their previous site offered a manual browsing experience that often left users overwhelmed and uncertain. This often resulted in frequent ordering errors, customer frustration, and a high rate of abandoned carts which placed additional pressure on the support team to resolve issues and uphold customer satisfaction.

As the business continued to grow, Globe Parts also needed to better distinguish between retail and B2B customers, support volume-based pricing for trade buyers, and eliminate time-consuming manual processes across its ecommerce, inventory, and accounting systems. A smarter, fully integrated digital solution was essential to support both their operational efficiency and customer experience.

To resolve these challenges, we worked closely with Globe Parts as their dedicated technical development team, working collaboratively to deliver a high-performance, user-centric eCommerce experience. From architecture to interface, every aspect of the site was designed to combine advanced functionality with an intuitive, streamlined user experience, purpose-built to support both retail and B2B customers.

The custom-designed front end delivers a visually clean, modern experience tailored to a trade-focused audience, with prominent vehicle filtering tools, simplified navigation and frictionless checkout flows. This frontend experience is tightly integrated with a robust suite of backend systems that connect WooCommerce with MYOB EXO, Google Sheets, MeiliSearch (a lightning-fast, typo-tolerant search engine), AutoGrab (a real-time vehicle data provider), and MachShip (a multi-carrier freight management platform). Together, these systems enable real-time synchronisation of critical business data, significantly improving operational efficiency and reducing manual workload.

At the heart of the customer journey is a powerful vehicle lookup tool, powered by MeiliSearch. This allows customers to filter parts by selecting their vehicle's make, model, year, and type, driving confidence and accuracy at the point of purchase. The tool is dynamically updated via a Goggle Sheets-based product information management (PIM) system, making it easy for the Globe Parts team to maintain compatibility data without needing to navigate a complex backend interface. Updates made in Google Sheets sync directly to the website, ensuring search results are always accurate and up to date.

To further streamline and simplify product identification, VIN and REGO look-up functionality is integrated via the AutoGrab API. Customers can simply enter their vehicle registration or identification number to instantly view compatible parts. For returning users, particularly B2B customers managing specific fleets, a custom “MyGarage” feature enables vehicle profiles to be saved to their account, making future purchases faster and more convenient.

On the backend, the integration with MYOB EXO powers real-time synchronisation of core business data, including product listings, retail and B2B pricing, customer-specific payment terms, and live inventory levels. Orders placed through WooCommerce are automatically pushed into EXO, enabling scalable growth whilst eliminating manual entry and doubling handling. B2B customers benefit from account-specific pricing and quantity-based discounts, all centrally managed within EXO and surfaced live on the website.

Finally, integration with MachShip provides accurate shipping calculations at checkout and automated consignment generation, delivering accurate freight quotes and simplifying logistics for the Globe Parts team.

The result is a high-performance ecommerce platform that delivers a seamless experience for both retail and trade customers. Intelligent vehicle search, VIN/REGO lookup, and real-time pricing and inventory visibility ensure that users can find and order the right parts quickly and confidently. Stored vehicle profiles and personalised B2B pricing enhance the experience for repeat buyers, while accurate shipping estimates build trust and reduce support queries.

Internally, Globe Parts now benefits from significantly reduced manual workload, improved data accuracy, and the ability to scale with confidence. Sales representatives are empowered with tools to better support trade customers and manage orders on their behalf.

This transformation has firmly positioned Globe Parts as a modern, reliable destination for automotive parts trusted by customers who value speed, precision, and convenience.

  Customers can search by make, model, year, VIN or rego for accurate part compatibility.
  Search results load instantly with MeiliSearch across thousands of SKUs.
  “MyGarage” lets users save vehicles for faster repeat purchases.
  Supports retail and B2B pricing, including RRP, trade discounts, and volume breaks.
  Inventory, pricing, and customer data sync in real time with MYOB EXO.
  Orders flow directly into EXO; MachShip provides accurate shipping rates.
  Automated updates reduce admin across products, pricing, and orders.

"Thank you for the fantastic work on launching https://www.globeautoglass.com.au/. We're thrilled with the outcome and truly appreciate your expertise and dedication throughout the process. The unique features you’ve implemented, the extremely fast search service, custom parts overhead schematic interface, and robust B2B functionalities, have provided an exceptional experience for both our team and our customers.
Your collaborative approach and responsiveness made this project a success, and we’re excited to continue working together on the additional features. We’re proud to be part of your portfolio and highly recommend Kobe Creations to anyone seeking a professional, consistent, innovative web development team who delivers."

Ben Poppe
GLOBE PARTS ECOMMERCE MANAGER

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